The Creation of Bella Curves Lingerie’s Own Range
Bella Curves Lingerie has been operating as an online store since December 2014. It caters for Australian thick, curvy, plus size women size 14 through to 22/24 (depending on style).
In early 2018 I travelled to the US to meet with lingerie wholesalers and existing wholesale suppliers at the Altitude Show in Las Vegas. I learnt that:
- Most online and bricks and mortar lingerie retailers purchase from the same suppliers
- There aren’t that many lingerie suppliers catering for larger sizing; Thankfully, it is a growing market thanks to body positive influencers such as Tess Holiday, Ashley Alexis, Ashley Graham and Robyn Lawley (to name a few)!
The show was an eye-opener for me. I gained a lot of valuable insights through discussions with wholesale suppliers and other retailers I meet during the event. It was here that I decided it was time to look at creating an Australian designed and distributed range for Bella Curves Lingerie.
But, as they say, do your due diligence and ASK!!
Coming back home to Australia, I sent a couple of email surveys to existing customers asking their thoughts on my idea and their preferences on styles, colours and size ranges. These emails were followed with a phone interview helping me gain deeper insight and understanding of our customer’s wants and needs.
Bella Curves Own range has taken nearly 12 months to create.
… some say it shouldn’t take so long. However, from our initial design phase in September 2018, travelling to China in October to meet with our chosen manufacturer and inspect the working conditions of staff, and today (15th September 2019 ) as we fly back into China to quality check our final production, it’s definitely been exciting, but its not as easy (or fast) as you would think.
There were issues with fabric sourcing, colour corrections, sizing, language barriers and more. Once approved our range will be shipped to the Gold Coast and ready for release in mid-October 2019.
Our range has been deliberately created not to push you up or pull you in, but for comfort, style with a little bit of sexy added.
The Babydoll and the Bralette and Garter Panty styles have been designed using beautiful stretch lace and incredibly soft modal all of which feel tantalisingly luxurious upon the skin. There are two colourways for these styles: black and, keeping with requests from our brides-to-be, ivory.
The caged bra teddies can be worn as innerwear and easily styled as outwear under a favourite jacket. The chemise is perfect for romantic hot summer evenings lounging – both styles are available in animal or leopard print.
Lingerie is a personal experience; it is not about pleasing someone else, it is about how a woman feels wearing it.
Think about it … when you love how you feel, your confidence increases, with that confidence comes a willingness to explore, to be more bold, playful, sassy … We think lingerie can be the perfect cure for body acceptance, its the optimal treat to gift oneself.
Follow us for updates and sneak peaks via our social media channels as we make this final journey to launch Bella Curves Lingerie first lingerie collection…
If you are looking at creating your own fashion label, you need to speak with Suzanne Bobsien from LabelLaunch. I wouldn’t have been able to get this far without her.